The website has been built considering mobile-first – ensuring the content was easy-to-read with bursts of bite-sized sections and interesting navigation to help the reader through to relevant articles.
SPARTA GmbH
Sparta - Marshal Art academy in Munich.
The Challenge
Kampfsportschule Sparta delivers a range of Fitness, Marshal Art training including Boxing, Thai Boxing, MMA, Brazilian Jiu-Jitsu to their clients in 5 different Location and were struggling to effectively communicate their offering on their website. They challenged us to create a brand strategy that got to the heart of their offering and communicated it clearly to their clients.
They approached us with 4 different websites and a complex user experience. We recommended combining their websites into a single site that would simplify their user journeys and reduce the ongoing management overhead for their team. The new website needed to engage prospective customers and convert them into new enquiries, leveraging a new SEO strategy to attract highly aligned website visitors.
Our approach
We created an engaging custom website. The sleek and modern design aligned Kampfsportschule Sparta with the clients they wanted to attract and repositioned the business in their market. The website was designed and implemented around an SEO strategy to help Kampfsportschule Sparta be found by prospective clients looking for their services in search engines. Combining the brand strategy and SEO outcomes, We created compelling website copy to attract, align and convert visitors, generating new business for Kampfsportschule Sparta.
Responsive Design
The Animations
Transitions and animations
Because the site is so reliant on transitions, animations and content – vital for the aesthetic – We experimented with new ways of building the pages so that they performed exceptionally in terms of speed and SEO. The introduction by Google of Core Vitals also came into play and we had to ensure information loaded fast – which added an extra layer of complexity to ensure commercial success for Kampfsportschule Sparta.
The Digital Strategy
We delivered a digital strategy to increase the visibility of Kampfsportschule Sparta’s website in search engines and drive high quality organic traffic.
We assessed many of potential keywords and selected keywords that Kampfsportschule Sparta could compete for in search engines and secure page 1 rankings.
The first week of launching the website has generated 480% in lead conversion. and ranked #1 on the first page of google search.
PROJECT SERVICES
LEAD:
8 Weeks
SECTOR:
Marshal Art School
TARGET TYPE:
B2C
WEBSITE GOAL:
generate lead conversions
DELEVERABLES:
UX / Design & Conception / Website Development / Content creation / SEO
Typography
We chose contemporary typography which we felt appealed to Sparta adding animation on text to highlight the successes and credentials of the business. Our considered use of animation adds a sense of seamless interactivity, which we wanted to showcase throughout the site.
English 
German