Rodrigo Rodrigues

La Biosthétique Hair and Fashion Coiffeur

The Project

For our client Rodrigo Rodrigues, we designed and implemented the new Website, aiming to provide visitors with the best user experience through a specially designed UX/UI. We produced a forward thinking and modern brand identity that we have rolled out across all touch points of the business, firmly establishing their new identity both online and offline.

Redefining for mobile devices

The website has been built considering mobile-first – ensuring the content was easy-to-read with bursts of bite-sized sections and interesting navigation to help the reader through to relevant articles.

UX/UI Design

User Experience

One of the key challenges of this redesign was repairing the high bounce rate and decreasing conversions. A considered user exerience was key to ensure the correct balance of promoting the company brand and explaining key features and services. We
performed a full user experience audit, highlighting issues and opportunities within each section of the site with a view to increasing the rate of conversions.

The website’s ‘call to action’ points are now interspersed in strategic locations throughout the site, helping nudge people in the right direction. Each visitor’s journey from when they first land on the site, to filling in a contact form is accounted for, with emphasis on keeping the journey effortless and concise.